Tuesday, April 13, 2010

Dear Maven

Do you have a product question you've been dying to ask? Well look no further for the answer! Maven is your all-knowing Gold Canyon product go-to girl.

Dear Maven,
What is the shelf life of our EMERGE products? I found one under my sink that may have been there for well over a year. It seemed OK but didn’t have much of a fragrance left.

You know my first question is going to be ‘why on earth would you hide a wonderful EMERGE product under your sink?!’ On the other hand, I am glad you are concerned about still using the old EMERGE you found!

Fragrance is the first thing that starts to go when you keep your cosmetics too long. Such a waste too because the EMERGE fragrance is so wonderful. However, once fragrance is gone, that doesn’t mean the product is useless. The shelf life of EMERGE is one year but can be longer if kept in cooler conditions—the warmer environment can reduce the shelf life of cosmetics.

As long as the product smells OK and looks OK, it is generally safe to use. I know you’re probably just trying to not waste a perfectly good product, but since the renewing fragrance of EMERGE is so important to the experience, it’s probably better to just get a fresh product. I wouldn’t want you missing out on “The World’s Finest”® EMERGE experience!

Helping you enjoy “The World’s Finest”,